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Glamour Beauty changes hair oil packaging after Afripure complaint

Published

The Advertising Regulatory Board treated the dispute between the two hair product brands as resolved in a ruling dated 14 October. Afripure had said Glamour Beauty's hair oil packaging slavishly copied its own. Glamour Beauty denied that shoppers would be confused.

Afripure complained to the Advertising Regulatory Board (ARB) that Glamour Beauty's packaging broke sections of the Code of Advertising Practice. Law firm ENS represented Afripure. Afripure started using its current hair oil packaging in 2024.

Glamour Beauty said confusion was not likely and that there was no real evidence consumers mistook one product for the other. It said the features in question are commonplace, functional and descriptive conventions. It still revised its packaging voluntarily.

The ARB Directorate said the undertaking "appears to be a genuine attempt to resolve the dispute." It also said the 14 October ruling did not take into account that the new packaging was already in use.

Key facts

Who
Afripure (complainant hair product company, launched at the beginning of 2020); Glamour Beauty (hair product brand launched by RL Beauty Products in 2021, respondent); RL Beauty Products (company that launched Glamour Beauty); Advertising Regulatory Board (body that handled the complaint; its Directorate acknowledged the undertaking)
What
Afripure complained to the Advertising Regulatory Board that Glamour Beauty's hair oil packaging slavishly copied its own. Glamour Beauty denied confusion was likely but voluntarily revised its packaging, which the ARB Directorate acknowledged as a genuine attempt to resolve the dispute.
When
14 October 2026
Status
Reported

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