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Citroën CEO sees room to grow in South Africa

Published

Citroën chief executive Xavier Chardon says an electric 2CV could help the carmaker grow in South Africa, where it holds close to 1% of the market. No local launch of the car has been confirmed.

Chardon spoke at the Paris Motor Show. He said Citroën is encouraged by its recent gains in South Africa, despite competition from established brands and Chinese manufacturers. He said the company is accelerating and has almost double-digit growth this year.

Chardon said the 2CV will be 100% electric and affordable. The concept has a target price in Europe of about €15,000, and a production model is expected within the next two years.

Chardon said: "This car is iconic. I think this could be an interesting lever for future growth in South Africa."

Key facts

Who
Xavier Chardon (CEO of Citroën); Citroën (French carmaker, part of the Stellantis portfolio); Stellantis (group that includes Citroën)
What
Speaking to Sunday Times at the Paris Motor Show, Citroën CEO Xavier Chardon said the company was encouraged by recent gains in South Africa despite competition from established brands and Chinese manufacturers. He said a modern electric 2CV could be an interesting lever for future growth there, but no local launch has been confirmed.
When
15 October 2026
Where
South Africa, Paris
Status
Reported

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