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Snapchat passes 30 million paid subscribers

Published

Long data centre corridor lined with empty server racks, lit in cool blue.

Snapchat now has 30 million paying subscribers. The milestone comes a year after the app limited free storage for its Memories feature and began asking users to pay to keep their saved Memories.

Users who want more Memories storage can pay $1.99 per month. They can also subscribe to Snapchat+ to keep their Memories.

The company limited free storage for Memories about a year ago. The change pushed many users toward paid plans.

Key facts

Who
Snapchat (social media app whose paid subscriber count reached 30 million)
What
Snapchat has reached 30 million paid subscribers, a milestone the description says comes a year after the company limited free storage for its Memories feature and began requiring payment for additional storage or Snapchat+ to keep Memories.
When
4 November 2026
Status
Reported

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